Sony Honda Mobility Inc. has unveiled a prototype of its new AFEELA brand at the CES 2023 event in Las Vegas. The prototype is equipped with 45 cameras and sensors as well as 800 TOPS of maximum computing power for the electronic control unit with the goal being Level 3 automated driving. SHM aims to turn the mobility space into an entertainment space by integrating the real and virtual worlds. The company has started a collaboration with Epic Games to create new value in mobility services and entertainment. Pre-orders for the AFEELA prototype are set to begin in the first half of 2025, with sales planned for the end of 2025 and delivery from spring 2026 in North America.

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