Ram has revealed that they will soon show a midsize electric pickup truck concept to dealers, filling a gap in their global portfolio. Ram boss Mike Koval Jr. disclosed that there has been unsuccessful efforts for years to fill the white space, and the concept will be shown at a large meeting in March to determine if it is the right truck. Koval revealed that many of the decisions regarding the truck have not been made, but it is suspected that the truck will be more lifestyle-oriented, with STLA Large as the architecture, and would be electrified in some way.
Moreover, Ram plans to phase out combustion engines for all 14 Stellantis brands as part of their Stellantis Dare Forward 2030 strategic plan, with the entire Ram lineup eventually being electrified. The Ram ProMaster will be the first to be electrified, and an electric version of the full-size commercial van will be delivering packages for Amazon in the second half of the year. Meanwhile, the design of the production Ram 1500 REV is almost locked in, and Ram expects no major changes to be needed based on the reaction to the concept.