Porsche's electrification strategy.

Porsche's electrification strategy.

Porsche's electrification strategy is nothing short of ambitious. The all-electric Macan has made its way down the home stretch and will soon be available to customers. By the middle of the decade, the all-electric 718 will be available solely as an all-electric model. Following in its footsteps is the all-electric Cayenne, which will serve as a fourth-generation SUV and underscore Porsche's objective of providing more than 80 percent of its new vehicles as all-electric models by 2030.


Furthermore, Porsche intends to expand its product portfolio with an all-electric SUV above the Cayenne, which is designed to offer exceptional performance and automated driving capabilities, as well as a completely novel in-car experience. The vehicle's platform, SSP Sport, was developed by Porsche and will emphasize the brand's sporty luxury positioning, which is gaining popularity in China and the United States. Porsche has also set ambitious sustainability targets, with the goal of achieving a net carbon-neutral value chain for its vehicles by 2030. Future BEV models will have a net carbon-neutral use phase, based on an expected total mileage of 200,000 kilometers per vehicle.

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